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Welcome to Premium inc.

Premium Inc. is a group of athleisure-wear enthusiasts based in the Netherlands with showrooms and points of sale throughout the world.

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Welcome to Premium inc.

Premium Inc. is a group of athleisure-wear enthusiasts based in the Netherlands with showrooms and points of sale throughout the world.

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ORIGINATOR OF FÚTBOL LUX

Cruyff Classics is a lifestyle brand and the originator of Football Luxury. Cruyff Classics creates high quality, fashionable shoes and clothing with a luxurious look that makes you feel like your ‘one ahead’.
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HARD GROUNDS

In collaboration with Premium Inc, Soufiane Touzani launched the Touzani label. The collection is inspired by Touzani’s high speed and ever-changing lifestyle. The collection includes everything from technical training shirts to premium sneakers. The collection is made from high quality materials, and put together with a careful eye for detail.

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PURE. FOOTBALL. SINCE 1947.

Robey represents the new standard in football, based on the game you have known forever. Blood, sweat and tears from laughter. That nostalgic feeling you get at your club and when you team up with your friends. Robey brings you soccer cult in its purest form combined with functionality and the best technical detail possible. Stylish, fearless and energetic…
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INSPIRED BY THAT BEAUTIFUL GAME

A feeling that is shared all over the world, a universal language – all about that beautiful game. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know.
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ANYWAY, ANYHOW, ANYWHERE.

We design sneakers for people of style, who are both demanding and original and dare to combine upbeat elegance with originality, quality and wit. Ever since our adventure took off in the 40s, Meyba has found a way to keep its soul and hold true to its values of energetic elegance and freedom. We aspire to spread the Meyba spirit across oceans from Barcelona to Rio, Melbourne to Tokyo and New York to Hong Kong.
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PREMIUM VULCANISED FOOTWEAR, SINCE 1925

Goliath Sportswear was founded in 1925 
in The Netherlands. By 1937, Goliath had established itself as an on-court specialist, providing professional cricket-, tennis- and football players with premium rubber footwear. The same athletes convinced Goliath to focus on the after match as well, by sporting Goliath footwear on the street, in bars and on-stage. Our collection today is a homage to our athletic DNA and timeless aesthetics; using only 100% premium materials and working with worlds best manufacturers.
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YOU CAN FIND INSPIRATION IN EVERYONE…
IF NOT, LOOK AGAIN.

Foundation ‘Up Social Club’ organises daily activities for mentally challenged people. Apart from working in the atelier, garden, kitchen and participating in various sport activities, the clients designed ‘Uppies’ sneakers together with Premium Inc. The ‘Uppies’ are handmade, from Italian leather and fabricated in a small factory in Portugal. All profits will benefit Up Social Club.

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