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Welcome to Premium Inc.

Premium Inc. is a group of athleisure-wear enthusiasts based in the Netherlands with showrooms and points of sale throughout the world.
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Welcome to Premium Inc.

Premium Inc. is a group of athleisure-wear enthusiasts based in the Netherlands with showrooms and points of sale throughout the world.
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ORIGINATOR OF FÚTBOL LUX

Cruyff Classics is a lifestyle brand and the originator of Football Luxury. Cruyff Classics creates high quality, fashionable shoes and clothing with a luxurious look that makes you feel like your ‘one ahead’.
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INSPIRED BY THAT BEAUTIFUL GAME

A feeling that is shared all over the world, a universal language – all about that beautiful game. It’s nothing you can teach, learn or explain. It’s something you feel. Something you know.
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ANYWAY, ANYHOW, ANYWHERE.

MEYBA is a sportsbrand founded in Barcelona, created by José Mestre and Joaquín Ballbé. When they teamed up in the 1940s with a dream of creating classic swimwear and athletic casuals, ME ‘y’ BA was born. Ever since our adventure took off in the 40s, we have found a way to keep our soul and hold true to our values of athletic elegance and timelessness yet adding a “retro” twist characteristic to our clothing and footwear.
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PREMIUM VULCANISED FOOTWEAR, SINCE 1925

Goliath started as a brand in 1925 in Tilburg, the south of The Netherlands, a town that has always had a rich artisan tradition. Many of Goliaths original clientele were Dutch cricketers – professional and amateur. Later on, however, ice-skaters, footballers, gentlemen and workers all slipped their feet into Goliath shoes before going about their business. Today, Goliath is an independent brand that makes shoes for people with an easy-going lifestyle. Put your feet in a pair of Goliaths and you’ll understand.
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THE ONLY WAY IS UP!

We believe that shoes should be comfortable to walk in all day, and in no way should leave more footprint on Mother Earth. That’s why we started a conscious comfort footwear brand called UP. Not only do we try to make the best comfortable shoes (only 214 grams) in sustainable materials, but we also support UP Social Club – a foundation which supports intellectual disabled people in Rotterdam. There is a special UP shoe store inside UP Social Club where they could work and help you find your next comfortable shoes. We involve them in our process of product creation and marketing, so keep an eye out for our social!
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